Friday, January 26, 2007

COM125 Week2: Email

History


The birth of the electronic mail or email in 1965 predated the Internet and “was a crucial tool in creating it” (“Wikipedia: History of the Internet”, 2006). It also paved the way “for multiple users of a time-sharing mainframe computer to communicate”, and it soon evolved into a network which enabled users to “pass messages between different computers” (“Wikipedia: Email”, 2006).


Then, in 1971 Ray Tomlinson created what we know now as the “standard email address format”, that separated user names from host names with the @ sign (“Wikipedia: History of the Internet”, 2006). Only in the early 1990s, however, did the widespread public use of email begin.

Today, not only is email employed in the “Internet email system based on the Simple Mail Transfer Protocol” (“Wikipedia: Email”, 2006), it is also inherent in intranet systems that enable members of an organization to communicate with one another. The proliferation of its use is unavoidable as it is user friendly, efficient, and versatile in facilitating asynchronous communication. In fact, about 60% of the UK population use email in their daily lives – an unsurprising statistic if you consider that about 50% of UK households have access to the Internet.

Graphic Representation of UK Households with Internet Access:




Spam

The advent of the email and its prevalence has heavily influenced the Internet in both good ways and bad. For example, email spam – the sending of unsolicited, “nearly identical messages to numerous recipients by email” (“Wikipedia: Spam”, 2007), has become a negative side effect of email. According to the Message Labs Home Page, spam accounted for “about 83% of all incoming emails” in 2005, “up from 24% in January 2003” (as cited in Gomes et al., 2005, p.1).

This trend resulted in the creation of spam filters, that according to Internet researchers dramatically decreased the amount of spam received between “March and September” 2006 (Sloan, 2007). However, within three months, spammers have developed new spam techniques that “have effectively defeated these email filters”. This is possible as spam filters cannot differentiate between legitimate and spam image content. Thus, spammers simply convert their advertisements into images and insert them into their emails. In fact, this practice is now so prevalent that “email security firm Postini said recently that image-embedded spam made up 45% of all spam” at the end of 2006, as compared to the measly “2% a year ago” (Sloan, 2007). This problem is compounded by the use of botnets – expanded systems that are created via the hijacking regular Internet users’ computers.

Unfortunately, it is unlikely that current spam filters are capable of dealing with the new forms of spam. Meanwhile, users would have to waste precious time deleting spam emails from their inboxes and retrieving legitimate emails from their spam folders.

Therefore, email and inadvertently spam has had such in impact on the Internet for it has revolutionized the means of advertising and marketing; making millionaires of spammers, and sparking near impossible proposals of “a tiny fee to send email” by Bill Gates, as well as “a one year plan to change the entire, underlying system of sending, routing, and receiving electronic mail” (Sloan, 2007).

Benefits

On the other hand, email also has its benefits. According to Professor M. Lynne Markus of The Claremont Graduate School (1994), the use of email for intra-organizational coordination, is believed to “increase personal and organizational productivity”. This could be possible due to the fact that “managers who receive email are not passive recipients of data, but active produces of meaning”, and “empirical findings in which email readily supports the level of richness that information richness theory reserves for what it considers to be rich media”.

My Personal Experience

On a more personal note, for the past two years I have been in communication with an American girl only via email. We are not pen pals and barely know how the other looks like, but we email each other frequently as we are co-authors of a novel of sorts. In other words, the creation of our literature from characterization to world building has been done solely through email. Email has been such an integral part of this endeavor that without it, we would have been unable to edit our drafts, discuss possible plot lines, or receive notifications of reviews submitted by our avid readers.

Our work can be viewed at these links:

Pirate Princess (complete) ~ http://www.fanfiction.net/s/2064459/1/
Gypsy Queen (in-progress) ~ http://www.fanfiction.net/s/3252904/1/


Conclusion

In conclusion, judging by the enormous influence email has had and continues to have on the Internet, it is a double-edged sword. With its ever-extending reach into the awareness of the masses, it can be used for good or ill. As such, it should be employed with the utmost care.

References

Car, J., & Sheikkh, A. (2004, August). Email consultations in health care: 1 – scope and effectiveness. BMJ: Helping doctors make better decisions. 329 (435). Retrieved January 26, 2007 from http://www.bmj.com/cgi/content/full/329/7463/435?ck=nck

Gomes, L. H., Almeida, R. B., Bettencourt, L. M. A., Almeida, V., & Almeida, J. M. (2005). Comparative Graph Theoretical Characterization of Networks of Spam and Legitimate Email. Retrieved January 26, 2007, from http://www.ceas.cc/papers-2005/131.pdf

Lee, A. S. (1994). Electronic Mail as a Medium for Rich Communication: An Empirical Investigation Using Hermeneutic Interpretation. MIS Quarterly, 18, 2, 143-157. Retrieved January 26, 2007 from http://links.jstor.org/sici?sici=0276-7783%28199406%2918%3A2%3C143%3AEMAAMF%3E2.0.CO%3B2-U&size=SMALL

Markus, M. L. (1994). Electronic Mail As the Medium of Managerial Choice. [Electronic version]. Organization Science, 5, 4, 502-527. Retrieved January 26, 2007, from http://links.jstor.org/sici?sici=1047-7039%28199411%295%3A4%3C502%3AEMATMO%3E2.0.CO%3B2-8&size=LARGE

Sloan, W. (2007, January 10). The new spam: it's bigger and uglier. Bangkok Post. Retrieved January 26, 2007, from http://www.bangkokpost.com/.

Wikipedia: Email (2006, Feb 20). In Wikipedia, The Free Encyclopedia. Retrieved January 26, 2007 from http://en.wikipedia.org/wiki/Email

Wikipedia: History of the Internet (2006, Aug 20). In Wikipedia, The Free Encyclopedia. Retrieved January 26, 2007 from http://en.wikipedia.org/w/index.php?title=History_of_the_Internet&oldid=70771572

Wikipedia: Spam (2007, Jan 25). In Wikipedia, The Free Encyclopedia. Retrieved January 26, 2007 from http://en.wikipedia.org/wiki/E-mail_spam

Sunday, January 21, 2007

Gatecrashing Class B

I gatecrashed Class B on Thursday to kill time at first but I ended up paying attention to the entire lecture (more or less). I have to say that you guys in B class certainly get more information than we do! I don't know whether to be jealous or not. After all, A class gets the better class times.

In any case, I read through the assigned readings for week 2 and discovered that they are hideously long. Your mind just kind of blanks out after a certain number of words. However, I have to admit that they're useful in that they provide defnitions for some of the stuff we learn in class.

Also, I have found that it is very difficult to define what a blog is. In my previous post I focused solely on personal (diary) and corporate blogs. The additional readings showed that the term blog can be pretty loosely used. The blog is so much more than an individual's expression. It can be a private forum between friends or an online self-published newsletter. In short, it can be anything you want it to be.

I'm actually toying with the idea of setting up a blog for book reviews. It'll probably be like the sort of book review websites all over the Internet but I want to give it a shot anyway. I plan on writing book reviews for books that I enjoy and then inviting my friends who enjoy reading the same stuff I'm into to write reviews as well. Since we're all from the same forums (i.e. Yahoo!Groups, LiveJournal), and constantly get new members asking for book recommendations, this booklog might prove valuable.

Now, I just have to figure out a name for it. Fantasy Femme Fatales? Ah...I'll figure something out. Something less restrictive that is.

Wednesday, January 17, 2007

About Blogs

As I have yet to get my textbook yet I can only rely on the notes I took in class to remind myself of what we learned in class today. Problem is, having 2 classes back-to-back taught by the same teacher is pretty confusing. Everything starts getting melting together in your brain. Is that good? It might actually be proof that I have more than 2 brain cells to rub together.

On to the serious stuff:

Kevin talked briefly about the history of the web and how it has evolved from Web1.0 to Web2.0. He then mentioned the abuse of the latter term with the 'invention' of Web3.0. It made me wonder if such a thing as Web3.0 is possible in the future. With passive, and now active web, could we possibly push the envelope and make it more? Perhaps, interactive? Or may be we are already at that stage. Then again, it is possible that 'interactive' falls under 'active', for it takes two hands to clap just as it takes two 'active' participants to 'interact'.

He also defined what a blog is, and why individuals and companies use blogs as a form of communication. These were simple enough to understand but they did not address the effects of blogs on their audience. While it is obvious that blogs have supplanted the personal diary, and possibly the corporate newsletter, they are in essence, the same words on a screen. Certainly, the web and consequently blogs are very much more accessible than hard copy documents; and it is my opinion that this greater accessibility and the increasing number of blogs - in particular blogs about some one's life, are correlated. Together, these factors have possibly made us more voyeuristic than before. After all, we read the personal blogs of people who are total strangers to us!

The blog is no longer just a way for friends to keep in touch with the goings-on in each other's lives but an open window into the other's personal thoughts and feelings. Imagine reading some one's personal diary! Of course, it can be said that personal blogs are not all that personal since people tend to censor what they write when they know they have an audience.

Regardless, as food for thought, we should all reflect on how blogs - personal, corporate, or otherwise, have affected us.

Monday, January 15, 2007

More About Me

Edited: 16th Jan 07
Name: Song YuYing Felicia

Age: 18

Special Abilities: Writing fiction

Extra information about yours truly for the voyeurs out there. You know who you are!
I think everyone knows that I adore reading and writing. I would like to think that I am great at both. So forgive me if I come across as being narcissistic at times. I'll try to deflate my ego from time to time. If you're keen feel free to read some of my fanfiction at www.fanfiction.net under the pen name FelSong.
More about me - I've been studying pretty hard for the past couple semesters, so my social life has dwindled down to nothing!
Right now I'm still apeing a duck (calm on the surface but paddling furiously underneath) while refraining from running around like a headless chicken. The semester seems to have gotten off on a good start; we have nice teachers and we're back together chit chatting about everything and anything over our bowls of ban mian.
Last scrap of information: I'm going to learn how to drive. That's a New Year Resolution I failed to make. I have got to get my driver's license before I go to the States! Honestly though, I'm terrified that I'll wreck whatever car I'm in or kill someone in the process.
Okay, leaving you with that morbid thought, I'll bid you adieu!